Robert Hoffman is an economist by training and a systems modeler by vocation. He has been involved in integrated socio-economic and biophysical systems modeling for four decades, first at Statistics Canada, then as Research Associate Professor at the University of Waterloo, and, since 1990, as president and co-founder of whatIf Technologies, the creator of the whatIf? modelling platform upon which simulation models used for strategic planning, scenario analysis and decision support have been built in a range of problem domains including urban and regional planning, integrated energy systems, and sustainability at global and national scales.
Robert is a member and past chair of the Canadian Association for the Club of Rome. He is author or co-author of articles and professional papers published in scholarly journals and books. He is active in the systems and cybernetics community and in using an evolutionary systems approach in the development of new economic thinking.